The Bookshelf

The Bookshelf is a brand and concept I was inspired to create that provides a safe space for all to engage with reading, socialising, studying and eating out. I wanted to design a brand and space that allowed people to feel at home, an environment where food and drink was available for purchase, quiet study spaces were available and a brand that encouraged reading and getting out. The branding is very minimal using a neutral colour palette to reflect calmness, serenity, nature and cosiness.