Athena Skincare

Athena Skincare is a fictitious brand designed to challenge the unrealistic beauty standards ageing women face in society. The skincare sector is notorious for selling anti-aging products, teaching society to believe that ageing is a bad thing. I wanted to challenge this idea with a brand that encouraged the natural phenomenon which is ageing and instead paint it in a positive light, a reason for women to celebrate, to feel proud and to most importantly love themselves.